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Demand Generation Manager

RemoteUnited States, Massachusetts, BostonMarketing

Job description

About Instruqt

Instruqt is a rapidly-growing startup that helps software companies boost adoption and accelerate revenue with an easy-to-use, scalable virtual IT labs platform. We have built a high-growth company with Instruqt’s solutions running product tutorials, workshops, sales demos, and customer training at 80+ software companies.

The modern buyer doesn’t want to be sold to, they want to be educated. Making learning new technologies accessible, fun and effective is what Instruqt’s all about. We are investing in the next level of growth across our marketing, sales, and product teams. Instruqt’s HQ is in The Netherlands with a distributed team in the US.

Why should you be excited about this role?

Company-wise, this is the perfect time to join Instruqt! In 2021, we saw 300% growth in revenue and a 5x increase in usage. We have the foundation and market fit to scale our business to be the most sought-after virtual IT labs platform for product-led growth.

  • We're a young company that's well funded and on a hyper-growth trajectory.

  • We're proud to work with many renowned and fast-growing tech companies globally, including Google Cloud, Red Hat, Puppet, HashiCorp, Sysdig,, etc.

  • Our CEO is a serial entrepreneur with solid records of growing business and taking it to the next level.

  • Our team consists of experienced and talented professionals in the tech industry.

About the Role

If you are passionate about demand generation and tech startups, this is your dream position. The ideal candidate will have a burning desire - and track record - to improve marketing performance month over month and solid abilities to analyze, understand, and strategize.

You are creative, analytical, and a self-starter. You’ve successfully built a B2B inbound marketing engine before and have leveraged a combination of channels and tactics to grow a robust marketing funnel. You’ve previously been held accountable to a metric tied directly to business growth.

  • Lead efforts in demand generation, growth initiatives, conversion rate optimization, and SEO

  • Own the website and apply A/B testing to boost demand and conversion

  • Analyze all aspects of Instruqt’s conversion funnel, identify the most significant areas for improvement, and implement strategies to capitalize on these opportunities

  • Increase Instruqt’s organic search visits and leads by 100% year over year

  • Define and develop email strategy with content, relevancy, smart segmentation, and personalization to drive awareness, improve engagement, and grow the pipeline

  • You listen to the customer and the data and have a test-and-learn mindset.

  • You are humble, can prioritize aggressively, and are eager to roll up your sleeves and build

Work Environment

This is a fully remote position. We’ll enable you to do your best work with the tools you need.

We have a collaborative culture and we expect you to challenge that status quo—helping us continually improve what we do.

What we offer

We will offer you a very competitive salary based on your past experience and future potential.

Personal development budget

Flexible work schedule

You will have a full-time contract (i.e. no freelance work).

Equipment: all you need to kill it at work.

Health benefits package (Medical, Dental, Vision)

401k retirement plan that includes a company match

20 paid vacation days and 9 US public holidays

Opportunities to travel to our Netherlands office for team building

Job requirements

The Profile

You have 4+ years of relevant experience in B2B growth marketing and demand generation at a SaaS company.

You have experience working in a fast-paced startup environment

You are creative and like generating ideas that can have an exponential impact on growth

You have a strong track record in inbound marketing and driving organic growth

You have excellent copywriting skills and can design things well too

Experience with marketing automation (ideally HubSpot) and have a solid knowledge of HTML & CSS (knowledge of Webflow is a plus)

Data-driven with the ability to work towards key metrics, report on progress and results, and make necessary adjustments in strategy

You have grit; you don't mind rolling up your sleeves and tackling all tasks required to get the job done, and you enjoy working under pressure when necessary.

You’re a self-starter who embraces autonomy but thrives in a team

Bachelor's degree in marketing or related field of study preferred

Above all, you believe in our mission to build the future of tech adoption and are excited to share that story with the world.